Objective: Create a visually distinct campaign that encourages the target audience to save the bees.
Solution: The BeeHave Campaign was designed to stand out from currently existing campaigns that aim to save the bees. With the growing impact of social media, it encourages both male and females to “take the world by swarm” by spreading the word and standing up for the efforts to end the use of Neonicotinoid pesticides in plants. The design decisions used throughout the website and touchpoints are bold and reflect the urgency of the matter. Quirky wording is used in the tagline and website content to further encourage the younger crowd to participate in bee saving efforts. The website promotes the cause by encouraging the user to sign the petition against Neonicotinoid use, donate to the campaign, and purchase products with trendy designs to help spread awareness. The BeeHave kit was designed to offer an incentive to the consumers. It also increases sales while advertising the campaign and is actively promoted on website’s homepage.
RoomCraft Home Decor
Objective: Create a variety of visually unique illustrations to be used on different home décor products while maintaining the RoomCraft brand aesthetic.
Solution: With the consumer in mind, various illustrations were created and applied across home décor products ranging from throw pillows, toddler bedding, wall canvas sets and other room coordinates. Fresh patterns, quirky statements, and modern styles were applied to popular décor themes to set the designs apart from the competitors. Additionally, to help distinguish RoomCraft products (such as toddler bedding sets) from other brands, I focused on combining multiple themes that were in popular demand to develop products that appealed to the consumers through the visual content, design/aesthetic, and colors.
2015 Portfolio Show
Objective: Design exciting, unique, and gender neutral promotional pieces along with a book for UNF’s 2015 Graphic Design and Digital Media Portfolio Show.
Solution: This event was a portrayed as being a movie or show that they worked so hard to finally be ready and have the public view. The 3D anaglyph colors are gender neutral and, when combined with the flat style, looks modern and up to date. The layouts on each individual page have just enough experimentation on the top to keep the overall theme but maintain simpler layouts on the bottom portions to display their work in a neutral/non-distracting manner. The promotional materials communicate a sense of excitement while expressing that the graduates are prepared and ready to land some jobs in the creative field.
Ibotta Cash Back
Final design sent to print
Options presented for promotion
Objective: Create engaging reusable bag designs for customers to purchase at checkout while staying in line with the Winn-Dixie, Fresco y Más, BI-LO, and Harveys brands.
Solution: Created a variety of bag designs for each retail banner with color, style, and type that communicate the brand while providing engaging illustrations to drive sales. These went through a review process and the images on the left showcase the final review stage before bags were approved and sent for print. I created the Illustrations as vectors on a Wacom tablet allowing for future planned usage on billboards and interior store walls.
School on Wheels
Objective: Rebranding of the non-profit organization School on Wheels, to set them apart from traditional schools, by reaching out to their target audience in an educational, supportive, and non-threatening way.
Solution: A unique identity was created that inspires and welcomes the homeless youth to receive educational help at School on Wheels. A whimsical approach was taken to provide the students with a sense that they are able to safely learn and grow. A sense of guidance, safety, and positivity was achieved through the graphic treatment of color, shape, and structure working together to provide a safe learning environment for underprivileged kids. The logo and touch-points provide a sense of hope and inspiration that welcome the homeless youth to trust they will be driven “to a brighter future.”
Fever Fashion Boutique
Objective: Build an identity system suitable for a boutique in Miami, FL.
Solution: A boutique in Miami deserves a name as hot as the styles as well as the environment. The Fever Fashion Boutique brand was created to appeal to the ladies who are in their prime years and looking to stand out on the beach. The logotype was hand created with a brush pen then refined in illustrator to provide a distinct outgoing flair. The contrast of the type weight, vibrant warm colors, and flaming hot pattern rapidly hint at their mission of providing their target customers with “the hottest fashion in Miami.” Consistent use of brand elements throughout the stationery system, web banners, and touch points emphasize the personality of Fashion Fever Boutique’s brand identity.
Objective: Design a unique package inspired by a fruit with a brand that is able to be expanded upon in the future.
Solution: The organic lemon inspired skin cleansing brand, Citrus Burst, was created. The facial soap package reflects the shape, color and beneficial properties of a lemon. The design of this product is marketed towards young health conscious females who are drawn to fun creative packaging and organic products with fresh citrus scents. A bright yellow color compliments the vibrant pattern used on each unique product such as cleansing wipes and facial toners. Organic type used in the logo and throughout the package offers brand consistency and further connects the consumer to the natural source of the product. Additionally, the brand name Citrus Burst provides the company with valuable potential to expand on other citrus inspired cleansing products.
Objective: Collaborate with a team to design a phone app that makes the user’s everyday life easier.
Solution: The AutoMate app was designed to help young women manage car maintenance and assist in troubleshooting. The user interface streamlines tasks to provide ease of use and speedy assistance. The main menu consists of four unique sections to service, fix, maintain, and manage alerts. Photographs accompany step by step instructions to assist the user in easily diagnosing and fixing their vehicle. Modern vector based iconography is used to differentiate each unique category and streamlines the user interface. Stylish color combinations and gradients provide a unique experience that grabs the attention of the target female audience.
Winn-Dixie Stuff the Bucket
Objective: Design an e-commerce website and build a social media presence on Facebook and Pinterest to market RoomCraft.com.
Solution: A website was created for RoomCraft’s unique handcrafted yet modern/contemporary brand identity. Cohesive graphics were created to be used as website banners and on social media outlets such as Facebook and Pinterest. Customer engagement continues to increase dramatically and the Facebook page alone went from 90 to over 10,000 likes in less than two months with one post gaining nearly 10 thousand likes and over 3 thousand shares.